Interest in lifestyle health and wellness has rapidly increased as people become more concerned about chronic diseases and deteriorating mental health as a result of sedentary, digitized, and stressful lifestyles. As more people focus on their everyday health, they increasingly want to keep up the healthy habits they’ve worked so hard on when they travel. Whether they are vacationing as a way to re-juvenate and de-stress, or in town for business and need to keep energy and productivity levels up, on-site wellness programming is a great way to share with your guests how locals experience wellness.
The Statistics:
Wellness travelers spend more per trip than the average tourist; 41% more than the typical international tourists, and 175% more then the typical domestic tourist.*
Wellness tourism is projected to grow by 16.6 % annually reaching $1.4 trillion by 2027.
Secondary wellness travelers accounted for 88% of wellness trips and 85% of wellness tourism expenditures in 2022. Secondary wellness tourism involves trips where wellness is not the primary motivation for the trip, but where wellness affects some choices and activities because the traveler would like to maintain good health and/or their wellness lifestyle during the trip.
*Global Wellness Institute 2022